Measure C Facts:
Measure C was bi-partisan effort started by Dave Sullivan and Debbie Cook targeted at protecting the beaches and park land of Huntington Beach. Known as the “Save Our Parks” measure, it forbid the city from selling or leasing beach land or park land without a vote of the citizens. Measure C passed overwhelming on November 6, 1990 by a margin of 71% to 29%.
Save Our Parks was a citizen-led grassroots group that was sparked when a council majority in 1989 proposed converting a portion of Central Park into a commercial golf course. The grassroot group expanded their concern over opposition to a proposed development known as Pierside Village that proposed the building of more restaurants on the ocean side of Pacific Coast Highway near Main Street.
The grassroot effort was outspent nearly 4 to 1 by opponents of Measure C. The pro-Measure C group spent $16,299 vs. $59,865 spent to defeat the measure.